Entrepreneurs’ inventions enhance STEM skills in kids

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Debbie Sterling wants to end the disparity between men and women in engineering. To encourage more women to join the profession, Sterling wanted to expose girls to engineering at a younger age.

When Sterling went to a toy store, she noticed that boys could choose from a wide variety of military figures, super heroes and building toys while girls were primarily offered pink princesses or dolls.

Sterling wanted to add variety to this sea of pink.

“There is a lot of research that shows that these princess stories and stuff contributes to low self-esteem when they get older. I’m not trying to be an anti-princess person,” Sterling said. “I’m more arguing that there are more to girls than that and it’s ridiculous that that’s like the only thing that is shoved in their faces…”

She started a toy company called GoldieBlox that makes engineering toys for girls ages 4 to 9. Sterling said it is at these ages that girls lose an interest in math and science and start matching genders to careers.

(Photo credit: GoldieBlox)